Enlarge / A marketing photo of Rivian's R1T electric pickup truck. (credit: Rivian)
On Friday, electric truck startup Rivian announced a $700 million funding round led by Amazon. The announcement is notable not just for the size of the investment but also due to Amazon's involvement.
The e-commerce giant has made a variety of investments in mobility, and electric trucks and SUVs like the kind Rivian debuted at the Los Angeles Auto Show in November could help the company further its ambitions in that regard.
Rivian's R1T pickup and R1S SUV made a splash at their announcement. The startup is seen as a potential competitor to Tesla, which has promised to develop an all-electric pickup truck in the future. Rivian's trucks are expected to be pricy: the startup is taking pre-orders, and it said in November that, when the R1T and R1S go on sale in late 2020, they'll start at $61,500, and $65,000 after the $7,500 IRS tax credit. (Rivian has sold no trucks to date, so vehicles from that company would still be eligible for the full electric vehicle tax credit. The full tax credit begins to phase out after a company has sold more than 200,000 electric vehicles.)
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